As a marketer many of us have been taught that it is best to build a big list of subscribers for our business opportunity. It almost seems as if the bigger the list the less personable marketers become. Isn't the idea of being online is for us to brand ourself? The reason I ask is because I think that something has been lost in translation because I often have no idea who the person is that recruited me into a business because they are attracting such large numbers of followers.
I propose that a new strategy is used, instead of trying to get as many people on our lists as possible why not spend more time branding ourselves, branding our image, branding our business. This way we will be providing value. I see so many new marketers making the mistake of advertising a specific company they are with by using pre-written sales letters or company logos. In reality depending on how long these companies have been around advertising this way is not unique.
Affiliates, team leaders and sponsors I have a question for you:
What are you doing to stand out from the crowd? no matter which business opportunity you represent, people will only connect with you if they can build a rapport or relate to you in some way. Especially if you want them to invest their time and money into a business they know nothing about.
Why not explain what the company is about to your audience, spend time covering the pros and cons of joining you. Be upfront and let everyone know what is necessary to be successful. The reason this is important is because it can become overwhelming on the internet with so much information available.
As team leaders I think it is our job to sort through all the noise and make it useful for people so that they will want to join and be part of our group.
Another area I wanted to cover related to branding ourselves online is that maybe it is time to focus on a smaller group of people, when marketing. Instead of trying to reach everyone, why not pick a niche and become a problem solver.
Look for a theme for your marketing material, find out what people need and then prepare your sales pages to cover those things. Don't be like everyone else be different, have something to offer that will make it easy for people to connect with your message.
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