So how do you do it? How do you find out exactly what your subscribers need, so that you only produce exactly what they want to buy from you?
The key is to ask them what their greatest challenge is, what is holding them back from achieving the result they need.
Notice the difference in this versus asking them what they need, or asking them how you can help them get to their need.
You see, they don't know the answers to those questions - and certainly not the ones that will lead you to create a product, class, or coaching program that meets those needs.
But what they do know is what their greatest challenge is, or what is holding them back (or at least what they think that is, which is just as powerful in terms of their decision to purchase from you, although the better job you do at finding out the true thing that is holding them back, or what their greatest challenge is, the better job you will do of actually meeting their needs when they are consuming your product, coaching program, or class).
Always remember - the key to effectively meeting their needs is not in solving what they think their need is, but in solving what is holding them back from achieving their desired result - which are in many cases two separate things.
As you are reading this, you may be beginning to realize that I do not focus on how I can make the most money from someone as I am creating my products - and neither should you.
But what is ironic, is that once you stop focusing on how much money you can make from someone, and instead on how much you can help them get the result they desire - the more money you will make.
Now, of course I am not suggesting that you should try to meet their needs without payment - but instead I am suggesting that you focus on meeting their needs in such a way that they will be driven to do business with you time and time again, and at price that works for both you and they (you have to price at a high enough level that you can continue to give them good service).
The key here is meeting their needs and helping them get to their desired result - and pricing accordingly, rather than starting with your price and own income needs, and then trying to find or create products that meet your income needs. You have to find ways to meet their needs first, and do it so well you can charge appropriately. And if you can't charge as much as you need to for yourself - then the shortcoming is in your delivery - you are not delivery the value they need from you to get the results they desire.
Do you want to learn exactly how to create a high income online business by meeting the needs of people in your niche through coaching, consulting, and teaching online classes?
